Alexis Reyna

Fashion Installation

Café Royale, Barcelona

Fashion becomes a projection surface.

Blow Factory conceived and produced a projection-based fashion installation for Alexis Reyna at Café Royale in Barcelona.

The work included custom wooden silhouettes, animated content, projection mapping and technical installation. A second interactive setup allowed guests to enter projected runway looks.

Location: Café Royale, Barcelona
Format: Fashion installation
Scope: Creative Direction · Concept · Art Direction · Set Design · Content Creation & Animation · Production · Technical Installation
Direction: Blow Factory — Full creative & production direction

Process

Making the physical installation.

Unlit wooden silhouettes installed inside Café Royale — Physical installation

Wooden fashion silhouettes being fabricated in the workshop — Design and fabrication

Graphic projection transforming the wooden fashion silhouettes — Transformation through projection

Projection variations

Panoramic view of the projected fashion installation

Interactive installation

Interactive Photocall

Guest interacting with the projected fashion installation

Man participating in the projected fashion installation

Guest inside the interactive projection installation

Woman participating in the projected fashion installation

Guest engaging with the interactive fashion visuals

Interactive projected visuals at Café Royale

Back toCorporate & Interactive →