Blow Factory
INTERMARCHÉ interactive installation

The Inverted Christmas Tree

Projection Mapping · Intermarché × Netto

INTERMARCHÉ installation view INTERMARCHÉ installation detail
INTERMARCHÉ interactive experience
INTERMARCHÉ installation overview
INTERMARCHÉ installation detail INTERMARCHÉ installation experience INTERMARCHÉ installation detail
INTERMARCHÉ final installation view

Campaign film

The Intermarché Christmas campaign film “Le Mal-Aimé” was also presented during the event and projected onto the suspended tree as part of the opening sequence.

Campaign film credits

Client / Brand
Intermarché
Agency
Romance
Creative Director
Alexandre Hervé
Copywriter
Victor Chevalier
Art Director
Julien Bon
Production Company
Wizz @ Quad Group
Animation / Direction
Illogic Studios
Directors
Victor Caire
Lucas Navarro
Théophile Dufresne
Live-action Director
Nadège Loiseau
Producer
Amanda Stubbs
Director of Photography
Éric Dumont
CG Supervisor
Gabriel Grapperon
Head of Production
Yann Nicolas
Storyboard
Benoit Bargeton
Joscha van Deijk
Key Character Designer
Wiebke Rauers
Editor
Nicolas Laurouquère
Colorist
Mathieu Caplanne
Sound
Schmooze
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