Blow Factory
Wide view of the interactive SWISS snowball game

Interactive Brand Experience · London

SWISS Airlines

Winter Wonderland Is Just a Throw Away

For SWISS Airlines’ Made of Switzerland winter campaign at Old Spitalfields Market, visitors threw real snowballs at characters moving through a Swiss landscape on a large interactive screen.

Blow Factory developed and implemented the real-time 3D game, programming and impact-tracking integration that translated each physical throw into an immediate response on screen.

Capabilities

  • Game Development
  • Interactive Programming
  • Real-Time 3D Content
  • Interaction & Tracking Integration
  • Multitouch / Interactive Screen Implementation
  • Sound Design
Visitor throwing a snowball during the SWISS game
Building the SWISS winter installation at Old Spitalfields Market Setting up the interactive SWISS installation SWISS Winter Wonderland installation ready for visitors Visitors interacting with the SWISS Alpine snowball experience
Visitors outside the SWISS Winter Wonderland installation Close view of the SWISS game in action
Snowballs prepared for the interactive SWISS installation

Watch the campaign

Credits

Client
SWISS International Air Lines
Campaign
Made of Switzerland
Concept, Creative Lead & Overall Project Responsibility
Foundry Berlin | Zürich
Foundry Team
Manuela Brunner
Pedro Moosmann
Sacha Moser
Markus Neumann
Xavier Rodon
Gregor Wollenweber
Game Development & Implementation
Blow Factory, Paris
Location Setup, Promotion & Event Management
Ministry of Fun, London
Film Production
Playmedia, Berlin
Technical Equipment
Smart AV UK, London
Winter Special Effects, Cryogenic Snow, Setup & Event Support
Snow Business, Stroud
SWISS Team
Judith Schulte
Andreas Gerber
Rebekka Hofstetter
Kim Sean-Chan
Foundry ↗ Xavier Rodon ↗
SWISS Winter Wonderland exterior installation at Old Spitalfields Market
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